Hampi Art Labs
Digital Strategy & Marketing
Content & Creative Production
Overview
Launched in February 2024, Hampi Art Labs is a new arts centre located near the UNESCO World Heritage Site of Hampi in Karnataka. An initiative of the JSW Foundation, the social development arm of the JSW Group, the centre spans nine acres and includes exhibition spaces, studios, residency facilities, gardens and a café. Art Fervour led the launch of Hampi Art Labs’ digital presence, shaping its social media strategy and content around the opening of the space.
Our Work
- Designed and executed the overall digital strategy for the launch of the space, covering the pre-launch phase and opening period.
- Launched and built Hampi Art Labs’ digital presence on Instagram three months prior to the opening.
- Developed a social media and content strategy across Instagram and Facebook, focused on brand building and launch-led visibility.
- Produced and managed content aligned with the brand’s visual identity, tone of voice and design language.
- Oversaw social media execution and Online Response Management, including comments and messages.
- Managed on-site live coverage across the two days of the launch through Instagram reels and stories.
