Art Mumbai
Digital Strategy & Marketing
Content & Creative Production
Overview
Art Mumbai’s (Mumbai’s premier art fair) first-ever edition brought together 50+ exhibiting galleries alongside a parallel programme of talks, book launches, film screenings and performances. The fair featured high-profile moments including a fashion presentation by Tarun Tahiliani and appearances by figures such as Karan Johar as brand ambassador. Art Fervour built and managed the fair’s digital presence from the ground up, handling strategy, content, promotion and live coverage across the four days of the fair.
Our Work
- Achieved follower growth of 10.3K, with over 72K Instagram page visits during the campaign period.
- Doubled the follower count over the four days of the fair through a mix of paid promotions and live content.
- Generated 5K+ user-generated posts and reels using #artmumbai.
- Reached 2.7M accounts, with 47K accounts actively engaged across platforms
- Designed and executed the overall digital strategy and presence for the fair from scratch.
- Produced and managed content across social media (Instagram and Facebook), aligned with the fair’s visual identity, tone of voice and brand language.
- Developed and managed ad campaigns, including paid promotions and boosts via Facebook Ad Manager, with full content and creative design.
End-to-end social media execution and Online Response Management, including comments and messages. - Managed live coverage across all four days of the fair through Instagram reels and stories, driving real-time reach and engagement.
