ART India Education
Branding & Identity Development
Digital Strategy & Marketing
Content & Creative Production
Web & Digital Platforms
Overview
ART India Education is an online learning and edutainment platform and one of India’s first initiatives dedicated to art education. The platform is an initiative of ART India Magazine and the JSW Foundation. Art Fervour partnered with the team to develop the brand identity, build the digital platform and lead marketing and content for the launch of the initiative.
Our Work
- Developed the brand identity, including logo design, colour palette and core brand elements.
- Designed and developed the platform’s website with integrated subscription functionality, payment gateway and support for episodic video content and trailers.
- Managed end-to-end video production, including on-location shoot coordination, post-production, editing and final delivery of episodes.
- Built and executed the digital marketing and content strategy for the launch of the platform and release of multiple seasons.
- Produced and managed content creation and design aligned with the platform’s visual identity and tone of voice.
- Featured leading art-world figures including Jitish Kallat, Tasneem Zakaria Mehta and Dadiba Pundole across the video series.
