Ishara Art Foundation
Overview
Founded in 2017, Ishara Art Foundation provides a platform for South Asian artists in the Middle East. Towards the end of 2024, Art Fervour was engaged to promote Lines of Light, Shilpa Gupta’s first solo exhibition in West Asia. The exhibition presented works spanning 25 years of the artist’s practice and career. The campaign focused on communicating the significance of the exhibition, strengthening the visibility of Ishara Art Foundation, and securing focused, brand-positive coverage within the Indian press.
Our Work
- Developed and executed a targeted PR and media outreach strategy.
- Positioned the exhibition within the context of Shilpa Gupta’s long-standing artistic practice.
- Pitched and secured coverage in Mint Lounge, Travel and Leisure India, The Statesman, Mid-Day and other national print and digital publications.
- Managed press communications, narratives and materials to ensure consistency across coverage.
Press Snippet
“The solo show at the Ishara Art Foundation looks at questions that have been central to Shilpa Gupta’s career—of belonging, exclusion and poetic justice.”
Mint Lounge
Total Reach: 11.5M +
