AMI Arts Festival 2024
Overview
AMI Arts Festival is Kolkata Centre for Creativity’s annual multi-disciplinary arts and culture festival, presenting programmes across visual arts, traditional crafts, music, dance, theatre and photography, alongside talks and workshops. Art Fervour was engaged by Kolkata Centre for Creativity to develop and execute the festival’s branding, digital strategy, marketing and public outreach for its fifth edition.
Our Work
- Delivered a soft rebrand of the festival’s visual identity.
- Designed and executed the overall digital and promotional strategy for the festival.
- Developed and managed a social media and content strategy across Instagram and LinkedIn.
- Produced and managed content creation and design aligned with the festival’s visual identity and tone of voice.
- Developed and executed end-to-end paid ad campaigns across social media and email marketing.
- Designed and delivered a comprehensive PR strategy, including national-level press outreach and coverage. Oversaw live coverage of events throughout the festival period.
Press Snippet
“The Kolkata Centre for Creativity’s Ami Arts Festival, which ran from November 21 to December 22, 2024, contributed to the lively energy of the city at that time of the year. Ami is a Bengali word, meaning ‘I’. True to its name, the festival celebrated self-expression, locating the personal in a social and political context, and encouraging audiences to stay curious about the catharsis that art provides when it is incorporated into hectic urban lives.”
Hindustan Times
Total Reach: 36M+
