Padm
Branding & Identity Development
Digital Strategy & Marketing
Content & Creative Production
PR & Outreach
Overview
Padm is a curated platform for contemporary Indian sculpture at the intersection of art and design. The platform presents curated online and offline collections and exhibitions, with a focus on supporting emerging artists while making sculptural practices accessible to collectors and connoisseurs. Art Fervour partnered with Padm from inception to launch, leading branding, strategy, artist engagement, digital presence, partnerships and public outreach.
Our Work
- Developed the brand identity and overall brand strategy, including logo iterations, colour palette, visual systems, brand guidelines, and articulation of the brand’s mission, vision and narrative.
- Led end-to-end project management across branding, artist on-boarding, launch exhibition planning and website development.
- Researched, identified, shortlisted and on-boarded artists for the Padm platform and community.
- Built the brand’s digital presence from scratch through a comprehensive social media strategy across Instagram and Facebook.
- Defined the brand’s social media tone of voice, visual direction and platform-specific guidelines.
- Produced and managed content aligned with the brand’s visual identity, tone of voice and design language.
- Oversaw social media execution and Online Response Management, including comments and direct messages.
- Developed and managed paid ad campaigns, including promotions and boosts via Facebook Ad Manager, with full content and creative design.
- Oversaw live coverage of the launch exhibition through Instagram reels and stories.
- Designed and developed the Padm website from scratch.
- Developed and managed partnership strategy and outreach across art-world and allied cultural networks.
- Designed and executed the PR strategy for the launch, including press outreach, creation of press materials, media coordination and interviews with the Padm team, artists, curator and founder.
Padm @ Design Mumbai
Padm made its Mumbai debut by presenting their first-ever on-ground exhibition in the city at the first-ever edition of Design Mumbai.
- Designed and executed the overall digital strategy for Padm’s participation at Design Mumbai.
- Developed and managed a social media and content strategy across Instagram and Facebook, focused on brand awareness, footfalls and exhibition viewership.
- Produced and managed content aligned with Padm’s visual identity, tone of voice and design language.
- Strategised, planned and executed end-to-end live coverage through on-ground content creation and real-time posting across social platforms.
- Designed and delivered a comprehensive PR strategy, including local and national-level press outreach, management and coverage.
