- Developed the brand identity and strategy, including modifications, iterations and adaptations of the logo, establishing the colour palette as well as design elements and visual guidelines + brand mission, vision and story as a part of the brand strategy.
- Overall project management for branding + artist on-boarding + launch exhibition planning + website development.
- Research, identification, shortlisting, outreach and on-boarding artists on to the Padm platform and community.
- Built the brand’s digital presence from scratch through a comprehensive social media strategy – Instagram & Facebook.
- Developed a social media tone of voice and look & feel + guidelines based on the branding process.
- Content creation and design for social media based on the brand’s established identity, tone of voice and visual language.
- Social Media execution + online response management. (comments and direct messages)
- Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.
- Live coverage of the launch exhibition through Instagram reels and stories.
- Designed and developed the brand’s website from scratch.
- Partnership strategy + management of art world and outreach partnerships for the brand.
- PR strategy and outreach + management of public communications and relations in the lead up to the launch exhibition. Creation of press release + facilitating press, media coverage + interviews with the Padm team, artists, curator, founder.
