Paresh Maity
PR & Outreach
Events & Public Engagement
Overview
Art Fervour planned, conceptualised, managed and marketed a series of artist-led walkthroughs for leading Indian artist Paresh Maity’s landmark retrospective exhibition, Infinite Light. The walkthroughs were hosted in Kolkata and Mumbai and led by the artist himself, with the objective of driving registrations, footfall and audience engagement.
Our Work
- Developed and executed a comprehensive digital marketing and communications strategy across social media, email marketing and WhatsApp marketing.
- Planned and managed registrations and audience outreach, resulting in over 150 registrations for each city.
- Managed end-to-end on-ground execution of the walkthroughs in Kolkata and Mumbai.
- Facilitated audience engagement and interaction during the events, with 75–80 attendees per walkthrough.
- Delivered live coverage of both walkthroughs across social media platforms, driving real-time engagement and extending reach beyond on-site audiences.
