Objective

To plan, conceptualise, manage and market a series of artist-led walkthroughs to drive maximum registrations and footfall.

Execution

• Hosted walkthroughs in Kolkata and Mumbai of leading Indian artist Paresh Maity’s landmark retrospective exhibition – ‘Infinite Light’ – led by the artist himself.

• Developed a comprehensive digital marketing and communications strategy across social media, email marketing and WhatsApp marketing – and successfully executed the campaign.

• Both events received a strong response with over 150 registrations each and was attended by 75-80 visitors.

• Managed the on-ground events and drove audience engagement and interaction.

• Live coverage of both events on social media.