Praneet Soi
Overview
Praneet Soi is a contemporary artist whose solo exhibition Mashrabiya at Experimenter marked his first exhibition in India in four years, presenting works created between 2014 and 2025. Art Fervour was engaged mid-exhibition for a focused one-month campaign to strengthen visibility and media presence. The campaign was devised to highlight the significance of the exhibition, raise his profile and secure discerning media coverage in national press outlets.
Our Work
- Developed and executed a targeted short-term PR and media outreach strategy during the exhibition period.
- Positioned the exhibition within the broader trajectory of Soi’s practice.
- Pitched and secured coverage across national print and digital publications.
- Managed press communications and narratives to ensure clarity and consistency across media platforms.
Press Snippet
“Beyond its metaphorical depth, the exhibition’s tactile surfaces draw the audience in. Whether it’s the precision of silverpoint or the texture on the painted porcelain, Soi’s work embodies a deep respect for craftsmanship. The materials, rooted in centuries-old techniques, become archives of time and memory, connecting the past with the present.”
— Svasa Life
Total Reach: 8.5M+
