- Created the overall digital strategy for the entire event – including the lead-up to it and the post-event period.
- Content creation + execution for: Social Media (Instagram | Facebook | Twitter | LinkedIn) + Email Marketing.
- Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.
- Liaised with St+art India’s primary partner – The Gates Foundation – to execute any digital partnership deliverables.
- Online response management (Comments and messages).
