St+art India Foundation
Overview
AF Weekender brings together contemporary artists, curators and audiences from across India. Through exhibitions, interactive workshops, guided walks and digital encounters, the festival oers a country-wide celebration of creativity, culture and community.
St+art Mumbai Urban Festival
The Mumbai Urban Art Festival 2022–23, presented by St+art India Foundation, celebrated the city, its community, culture and connection to the sea. Over three months, it featured murals, public art, experiential exhibitions and immersive installations by over 60 local and international artists, alongside 140+ events including talks, walks, performances and workshops.
- Grew Instagram following by 20K in four months.
- Reached 2.7M accounts over the final 90 days, with 2.6M being non-followers.
- Achieved 801K organic views on a single reel — the highest ever on St+art India’s page.
- Designed and executed the overall digital strategy for the festival, covering both lead-up and post-festival periods.
- Produced and managed content across Social Media (Instagram, Facebook, Twitter, LinkedIn) and Email Marketing.
- Developed and managed ad campaigns, including paid promotions and boosts via Facebook Ad Manager, with full content and creative design.
- Liaised with all festival partners on digital partnership deliverables.
- Oversaw Online Response Management, including comments and messages.
- Managed live event coverage and content creation throughout the festival on social media.
St+art x KNMA x G20: Lodhi Art Festival
The first-ever edition of the Lodhi Art Festival was held at the Lodhi Art District, Delhi as a collaboration between St+art India Foundation, Kiran Nadar Museum of Art (KNMA) and G20. The 2-day festival featured murals, workshops, curated walks, a shadow installation, and performances across music, dance, theatre and more.
- Designed and executed the overall digital strategy for the festival, covering both lead-up and post-festival periods.
- Produced and managed content across Social Media (Instagram, Facebook, Twitter, LinkedIn) and Email Marketing.
- Developed and managed ad campaigns, including paid promotions and boosts via Facebook Ad Manager, with full content and creative design.
- Liaised with all festival partners – including KNMA and G20 – on digital partnership deliverables.
- Oversaw Online Response Management, including comments and messages.
St+art India x Gates Foundation
St+art India presented the mural ‘Imagine a World’ at the Lodhi Art District in Delhi – supported by the Bill and Melinda Gates Foundation. This was presented as a part of Goalkeepers 2023 – in line with the UN’s 17 Sustainable Development Goals.
- Designed and executed the overall digital strategy for the festival, covering both lead-up and post-festival periods.
- Produced and managed content across Social Media (Instagram, Facebook, Twitter, LinkedIn) and Email Marketing.
- Developed and managed ad campaigns, including paid promotions and boosts via Facebook Ad Manager, with full content and creative design.
- Liaised with The Gates India Foundation on digital partnership deliverables.
- Oversaw Online Response Management, including comments and messages.
