Kolkata Arts Lane Festival (KalFest)

Kolkata Arts Lane Festival (KalFest)

Kolkata Arts Lane Festival (KalFest)

Kolkata Arts Lane Festival (KalFest)

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  • Conceptualised, designed and set-up an interactive augmented reality installation: What is ARt?
  • The AR installation was a part of AF’s booth at the KalFest to expose audiences to the AF brand.
  • Announced the festival and our participation through a series of social media stories.
  • Published a blog to create engaging content and promote the festival.
  • Live coverage of the installation and the festival through social media.
  • Free AF merchandise was distributed to visitors at the booth.
  • Created an engaging and interactive experience for audiences to understand the conceptual aspects of art.
  • Utilised cutting edge augmented reality technology to offer an immersive experience for audiences.
  • The festival saw a footfall of over 60,000 attendees, while the booth and the installation was visited by over 6000 people.

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