- Conceptualised, designed and set-up an interactive augmented reality installation: What is ARt?
- The AR installation was a part of AF’s booth at the KalFest to expose audiences to the AF brand.
- Announced the festival and our participation through a series of social media stories.
- Published a blog to create engaging content and promote the festival.
- Live coverage of the installation and the festival through social media.
- Free AF merchandise was distributed to visitors at the booth.
- Created an engaging and interactive experience for audiences to understand the conceptual aspects of art.
- Utilised cutting edge augmented reality technology to offer an immersive experience for audiences.
- The festival saw a footfall of over 60,000 attendees, while the booth and the installation was visited by over 6000 people.
