The Mumbai Urban Art Festival 2022-2023 presented two months of public art and events that celebrated the city of Mumbai, its community, and the sea. The festival brought together awe-inspiring murals, installations, and 140 events, including performances, talks, workshops, and walks.
St+art India wanted to ensure that this one-of-a-kind festival was well amplified on various channels. Enter Art Fervour
With our cutting-edge digital strategy game, we translated the pulse of the festival via real-time updates on social media platforms and weekly newsletters—right from the lead-up to the festival, until the recaps and post-festival phase. Not only did this garner ample footfall from Mumbaikars, but also ensured that non-Mumbaikars felt as much a part of the festival as MUAF’s visitors.
Looking to see a similar success story for your events? Write to us on hello@artfervour.com today!